Senior MarTech and Informatics Manager

Company: Black & Veatch Corporation
Location: Overland Park
Posted on: April 15, 2025

Job Description:

Together, we own our company, our future, and our shared success.As an employee-owned company, our people are Black & Veatch. We put them at the center of everything we do and empower them to grow, explore new possibilities and use their diverse talents and perspectives to solve humanity's biggest challenges in an ever-evolving world. With over 100 years of innovation in sustainable infrastructure and our expertise in engineering, procurement, consulting and construction, together we are building a world of difference.Company : Black & Veatch CorporationReq Id : 107162Opportunity Type :StaffRelocation eligible :NoFull time/Part time :Full-TimeProject Only Hire : NoVisa Sponsorship Available:NoWhy Black and VeatchBlack & Veatch allows you to lend your talent and perspective to humanity's biggest challenges in a flexible environment where you are empowered to grow and explore new possibilities. We offer competitive compensation; 401K match and benefits that start day 1.Our hybrid environment allows you to balance your work and personal life. At Black & Veatch, you own your career with purpose and meaning. You are empowered to grow and explore new possibilities at every step of your career journey. Bring your big ideas knowing you are safe to be who you are and speak up with concerns or questions and put your diverse talents and perspectives to use.The OpportunityThe Senior MarTech and Informatics Manager is responsible for selecting, implementing, and managing marketing technology tools and platforms, bridging the gap between marketing and IT by translating marketing strategies into technical solutions and ensuring that data integration and flow across systems is optimized for business and reporting needs. Additionally, this person will be responsible for establishing data governance processes to enable the maintenance and growth of a robust client and prospect database that yields deep insights about our clients and enables precise, dynamic segmentation.The TeamBlack & Veatch's Enterprise Evolution consists of critical functions focused on identifying market opportunities and bringing together our client facing and growth efforts. Functions include Enterprise Marketing & Communications, Enterprise Sales, Enterprise Strategy, Innovation, Mergers and Acquisitions and Sustainability.Key Responsibilities

• Evaluate and select new marketing technologies based on business needs and market trends.
• Implement and integrate various marketing tools like CRM systems, social media management tools, analytics software, and marketing automation platforms.
• Create and maintain technology architecture documentation in partnership with D&IT.
• Train marketing teams on how to effectively use marketing technology tools.
• Provide ongoing support to marketing teams on technical issues related to marketing technology.
• Monitor and maintain the performance of the marketing technology stack, identifying areas for improvement and optimization.
• Ensure data structure, integrity, collection and enrichment processes are aligned with reporting and business needs.
• Drive database management through health, hygiene, maintenance practices to aid in segmentation and persona development.
• Execute data integrity and enrichment programs in accordance with strategies developed with stakeholders including Sr. Marketing Analyst, D&IT and Enterprise Sales.
• Ensure that all marketing tech stack is capturing data in adherence to relevant data privacy regulations, such as GDPR, CCPA/CCPR and CAN-SPAM.
• Monitor IP health / deliverability.
• Stay up-to-date with the latest marketing technology trends and best practices and apply them to improve team efficiency and effectiveness.Decision Rights:
  • System integrations of tools within the marketing technology stack.
  • Data structure and flows in collaboration with Sr. Marketing Analyst.
  • Compliance with data privacy and security regulations.
  • Lead flow process inside marketing automation platform and Salesforce.Key Linkages:
    • Direct engagement with Digital Marketing/Operations team.
    • Collaboration across all functions of the Enterprise Marketing organization.
    • Regional collaboration that helps to support the planned digital marketing processes, tools and tactics outside of the US.
    • Key relationships (outside of Marketing) include D&IT and Enterprise Sales/Sales Operations.Preferred Qualifications
      • 8-10 years of experience, with 3-5 years working in marketing technology management.
      • Strong analytical and problem-solving skills - along with strong interpersonal, organizational and stakeholder management skills.
      • Demonstrated ability in a tech-focused marketing role, with a consistent record of managing marketing technology platforms and tools.
      • Visionary attitude with the ability to create and implement strategic roadmaps for marketing technology.
      • Strong understanding of digital, performance, or growth marketing strategies and how technology supports these initiatives.
      • Knowledge of data privacy regulations and compliance requirements related to marketing technology.
      • Experience analyzing complex challenges, creating solutions, obtaining buy-in, and executing end-to-end. Ability to translate strategic priorities into operational plans.
      • Strong understanding of the typical marketing campaign process and needed integrations, including everything needed to ensure a smooth process from lead nurture, capture and distribution, to opportunity creation and revenue realization.
      • Solid understanding of digital and performance marketing concepts.
      • Highly self-motivated, have a stellar work ethic, and can work both autonomously and collaboratively with cross-functional partners.
      • Strong communication and presentation skills, with the ability to convey technical concepts to non-technical collaborators.
      • Experience with Salesforce, B2B specific marketing automation platforms (Salesforce Marketing Cloud, web CMS platforms (Contentful), event tools (Cvent), social media management (Sprinklr) and media monitoring systems (Muckrack).
      • Familiarity with campaign operations, digital marketing operations, analytics, and sales operations.
      • Skilled user of MS Office Suite including Excel, PowerPoint.
      • Experience with lead nurturing and scoring.Minimum QualificationsBachelor's degree in related field preferred, or equivalent experience.8+ years progressive experience, including 4+ years supervisory.All applicants must be able to complete pre-employment onboarding requirements (if selected) which may include any/all of the following: criminal/civil background check, drug screen, and motor vehicle records search, in compliance with any applicable laws and regulations.Work Environment/Physical DemandsNormal office environment with a hybrid work schedule: 3 days in office and 2 days remote.Salary Plan MAC: Marketing & Communications Job Grade 007
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Keywords: Black & Veatch Corporation, Overland Park , Senior MarTech and Informatics Manager, Executive , Overland Park, Kansas